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Stockholm - 6 October 2000

First Hotels Announce Installation of the EzRMS™ Internet Revenue Management Solution.
First Hotels, Scandinavia's fourth largest hotel company, has signed an agreement with Easy (Ez) Revenue Management Solutions to rollout the EzRMS™ ASP Revenue Management Application.
The installation of EzRMS™ will begin in November 2000, initially for four properties based in Sweden and Denmark, and will form an integral part of First Hotel's new Revenue Management strategy.
Mr. Frank Fiskers, President of First Hotels, believes
that the EzRMS™ solution will prove to be an essential
addition
to the automated Support Tools available within the First
Hotel organisation. Mr. Fiskers adds: "After our decision
of making a strong focus on Revenue Management, we searched the
market for a sophisticated tool which was not based on the
traditional capital-intensive technology, but would give us the
flexible opportunity provided by a web-based product. We feel that
EzRMS™ makes a perfect fit to these current and future business
needs."
Mr. Paul Margaillan, Co-Founder of EasyRMS added: "We
are delighted that First Hotels have become our premier client for
the EzRMS™ Internet Product Suite. First Hotels operate a
mixture of properties within their portfolio, ranging from Deluxe
City Centre properties to Express
Hotels and several Resort
properties in remote locations. This enables us to truly
demonstrate not only the extreme advantages of using an ASP
application, but also the effectiveness of the EzRMS™ solution
throughout all styles
of properties in any hotel operator's
portfolio. The new technology and greatly enhanced functionality
on offer within this application will prove beyond doubt that Easy
(Ez) Revenue Management Solutions are the
partner of the future within the Revenue Management sector."
About First Hotels:
First Hotels was founded in 1993 by the Norwegian Asmund Haare and is now a well-established Nordic hotel chain, offering 70 hotels in Sweden, Norway and Denmark.
In 1999 First Hotels had a turnover of approximately 1.1 billion SEK and 1,500 employees.
About EasyRMS:
Founded in July 1999 by Mr. Christophe Jarnier, founder and ex-Managing Director of the TIMS Corporation and Mr. Paul Margaillan, ex-Senior Vice President of the TIMS Corporation, EasyRMS is set to become the global leader and provider of ASP / Internet Revenue & Yield Management Solutions and independent Consultancy Services.
The experience and expertise gained throughout the development
of Revenue Optimisation within the Hospitality, Airline,
Transportation and Media industries during the past 20 years has
armed us with a unique and realistic knowledge of client
expectations for the future, giving strength and presence to the
company's founding statement:
"to provide top quality
products and services, in an Ez and exciting manner, at affordable
prices".
Backed by the confidence of many of today's industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of Revenue & Yield Management techniques and procedures world-wide. Combined with state of the art Forecasting & Optimisation techniques makes Easy (Ez) Revenue Management Solutions the strategic partner in the future of the hospitality industry.
More Information:
For more information please contact our head office or First Hotels:
Frank Fiskers
President of First Hotels
Tel: +46 8 442 84 00 or Mobile: +46 703 42 20 50