1 Day Seminar
Objectives
To Introduce the Basic and Core Concepts, Principles and Disciplines of Revenue & Yield Management that are Applicable to the Hotel Lodging Industry.
Examine Practical Ways of Collecting and Analysing Data.
Provide a Platform From Which Hotels can Assess the Feasibility of Applying the Revenue & Yield Management Culture into their Organisation.
Attendees
Designed ideally for General Managers, Sales Managers, Sales Executives, Food and Beverage Managers, Reservations and Front Office Managers. The Revenue & Yield Management Concepts seminar is a vehicle for management and staf alike, to use as an introduction to the fundamentals of Yield management.
Overview
The Revenue & Yield Management Concepts Seminar is an educational seminar that has been created to give a clear view of the overall and complex picture that is Revenue / Yield Management. The daylong seminar looks at the evolution of Yield Management concepts and examines the core principles and disciplines that translate to the hospitality lodging industry. Throughout the day, many examples of Revenue / Yield Management projects that have succeeded and failed, will be discussed, providing each delegate with a thorough insight into the intricacies of introducing this management practice, and culture, into their business. Included are a number of group and syndicate exercises, focussing on data structure, data collection and analysis. Additionally the day provides practical advice on how to structure and implement the Revenue / Yield Management principles and culture into your organisation.
Including
- Empty Rooms Principles
- Optimisation Principles
- Measurement by Revenue / Yield Management
- Realisation of Opportunity
- Evolution of Revenue / Yield Management
- Core Elements of Revenue / Yield Management
- Advantages & Disadvantages of Revenue / Yield Management
- Market Dissemination
- Who is the Right Person to buy the Right Product at the Right Price at the Right Time
- Data Collection
- Best Practices
- Project Implementation
