1 Day Seminar
Objectives
Examine and Calculate Revenue Displacement.
Understand the Effects of Market Dilution and Examine Fair Market Share
Provide a Framework for Strategic Planning
Build Control and Audit Tools
Attendees
Developed for General Managers, Executive Management, Sales Managers, Food and Beverage Managers, Reservations and Front Office Managers with a solid Revenue / Yield Management background. Attendees must be familiar with the concepts and objectives of Revenue / Yield Management and be familiar with the purpose and functions of Demand Forecasting.
Overview
The discussion topics and modules executed during this 1-day seminar closely examine the Revenue / Yield Management Optimisation process and the effects on long and short term Market Behaviour. We will explore the advantages and disadvantages to Market Dilution and build short and long term Yield Strategies. The day will conclude with a presentation and syndicate exercises on the development of practical Revenue Optimisation plans, controls and audits.
Includes
- Over Demand Optimisation
- Under Demand Optimisation
- Calculation of Individual and Group Revenue Dilution
- What is Fair Market Share
- Market Dilution
- Calculating Optimisation
- Strategy Planning
- Process of Recording
- Anticipating Change of Strategy
- Analysing and Auditing Results
- Definition of Controls
- Implementation of Control Procedures
