Executive Summary
Ez-QUOTE™ is a Decision Support module providing a mathematical approach to quantify the benefits resulting in the day-to-day acceptance of ad-hoc and / or repetitive Group requests. Used in conjunction with Ez-CONTRACT™ for long-term acceptance and EzRMS™ for short-term decisions, Ez-QUOTE™ is the ideal evaluation and negotiation assistant / tool for Reservation and Sales Departments.
Ez-QUOTE™ is an additional module developed by Easy (Ez) Revenue Management Solutions, a world-wide provider of state-of-the-art ASP / Internet solutions in the area of Revenue & Yield Management, and is fully compatible with EzRMS™ and the EzRMS™ Internet Product Suite.
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Objectives
The objective of the Ez-QUOTE™ Decision Support module is to provide quantified recommendations for the acceptance of ad-hoc and / or repetitive Group requests.
Ez-QUOTE™ provides the following Decision Support:
- Evaluates the opportunity to accept or deny day-to-day Group requests,
- Proposes alternative periods of stay and sales conditions (price, volume) for the quoted Group,
- Provides the hotel personnel with a set of comprehensive reports allowing them to make the best decisions.
In this module, we apply the same Optimisation techniques as the one used in the EzRMS™ Core Module.
After the long-term Contracts have been accepted, Ez-QUOTE™ allows the Reservation and Sales Departments to continue the preparation of their inventory for short-term optimisation by moving the Group requests to adequate periods and by adjusting the sales conditions accordingly.
Group Acceptance
Through the Ez-QUOTE™ User Interface, the description of the requested group is entered into the system. Variables such as Period of Stay, Requested Volume per Date of Stay, Price and Extra Revenues / Profits and Cost ( per Day, per Room, per Guest and per Stay ) are considered. Complex requests with multiple periods of stay and with multiple price and volume conditions may also be quoted through Ez-QUOTE™.
Ez-QUOTE™ then recommends for the quoted Group the maximum number of rooms to be accepted at a given price and the minimum price to be accepted for a given group volume. The strategic importance of the Group for the property is taken into account as well as its specific Sales conditions. The recommended price is the result of a conversion of the net income into a final price per room.
The quantitative measurements of the expected performance are conducted on the 'basis' of the Unconstrained Forecast of demand and its uncertainty calculated by EzRMS™ and, after comparison of scenarios of demand with and without the requested group. The request may be quoted in both add (the request is new and is not already considered in the demand forecast) and replace (the request is part of a bucket with a demand already forecasted and, if accepted, will replace all or part of the demand for this bucket) scenarios.
Day by day evaluation is shown to the user.
Alternatives
Ez-QUOTE™ systematically identifies the best alternative periods (move of the requested dates) for the requested Group to be accepted (with no change in price and volume conditions). These alternatives are proposed to the analyst even when the original stay could also be accepted.
Best alternatives are ranked by order of interest and their impact on revenue and net income for the property is shown to the user.
Proprietary & Confidential
