Revenue & Yield Management Demand Forecasting
1 Day Seminar
Objectives
To Introduce the Principles of ‘Uninhibited’ Demand
Examine Practical Ways Tracking ‘Uninhibited’ Demand
Provide a Framework and Tools to Forecast ‘Uninhibited’ Demand
Attendees
The Seminar is built for General Managers, Sales Managers, Food and Beverage Managers, Reservations and Front Office Managers with a good working knowledge of fundamental Revenue / Yield Management Concepts, Principles and Disciplines.
Overview
Demand Forecasting is the pivotal tool from which all other Revenue / Yield Management disciplines revolve. This seminar will provide you with practical ways of disseminating your business into manageable segments from which demand can be recorded. We will examine the concept and recording of Uninhibited "Total" Demand and examine ways of using this demand to accurately forecast within the constraints of a busy operation. The mysteries of Demand Optimisation are also examined and discussed and practical solutions are offered through question and answer sessions. Throughout the day many examples of demand tracking, forecasting and Optimisation will be discussed, with group and syndicate exercises utilised to furnish each delegate with invaluable practical tools.
Includes
- Defining Products and Demand
- Recording and Defining Denials
- Walk-ins
- Stay Extensions
- Early Departures
- No Shows
- Identifying Demand Void of Barriers
- Stabilising Demand Barriers
- Critical Demand Data
- Necessary Data for Recording Demand
- Manual Forecasting Techniques and Tools
- Process of Optimisation - General Overview
