Buckinghamshire - 14 July 2003: BDL Hotels to implement EzRMS™, Ez-QUOTE™ andEz-YIELD™ into 168 bedroom Hotel - the newly opened Crowne Plaza in Marlow
BDL today announced the signature of contracts with Easy (Ez) Revenue Management Solutions Ltd. (EasyRMS) for the implementation of the EzRMS™ Core Module, Ez-QUOTE™ Group Quotation Module, and the new Ez-YIELD™ Web Update Module for installation into the luxury and highly contemporary Crowne Plaza Hotel in Marlow. Ez-YIELD™ will enable the hotel to automatically upload all of their reservations controls from EzRMS™ into their websites – a time-saving operation which will ensure a single up-to-date image of inventory across the hotel’s Internet booking channels. The Crowne Plaza, Marlow will be interfacing EzRMS™ to Fidelio’s Opera Property Management System, the first property in Europe to utilise this latest technological breakthrough.
Mr David Thompson, Operations Director at BDL is renowned for his strategic thinking and encouraged the installation of EzRMS™ at The Crowne Plaza at Marlow, following the huge success of the product at another BDL Property – The Express by Holiday Inn in London Hammersmith.“We have no doubt as to the value of the EzRMS™ solution, and continue to be impressed by the results of the system and the support received from the EasyRMS team”.
Mr Alan Thomas, General Manager at the Crowne Plaza in Marlow says “We are delighted to be installing EzRMS™ at the hotel. We have been carefully watching the results of the installation at our sister hotel in Hammersmith, and it was an easy decision to follow their example at this hotel and ensure that EzRMS™ becomes a BDL standard. During the decision making process, we took the opportunity to review some of the other revenue management solutions available but remain convinced that EasyRMS have one of the most powerful and value for money systems available in the market today.”
Jane Pendlebury, European Sales Director for EasyRMS is enthusiastic about adding this prestigious hotel to the ever-growing list of EasyRMS clients. “The Crowne Plaza at Marlow near Windsor is an impressive hotel with a strong management team. I have no doubt that EzRMS™ will prove to be an invaluable support tool to the hotel, and enable them to quickly increase both yield and profitability. We look forward to rolling out EzRMS™ to the whole BDL Estate and enabling centralised reporting through the Ez-REGION™ Regional Management Module.”
About BDL Hotels:
BDL Hotels are one of the UK’s most dynamic and fastest expanding hospitality franchisee companies incorporated for the purpose of developing and operating international brand hotels across the UK. BDL Hotels Ltd. has offices in Glasgow and London and is a leading franchisee of Intercontinental Hotel brands including Express By Holiday Inn, Holiday Inn and Crowne Plaza. Crowne Plaza Windsor Marlow is a joint venture with the Marcol Group of Companies, London.
About The Crowne Plaza in Marlow:
A unique, design-led hotel located in the heart of the Thames Valley in a tranquil setting overlooking a small lake, with the meandering River Thames close by, yet easily reached by car from Heathrow Airport, Maidenhead and Bracknell in Berkshire, High Wycombe, Beaconsfield, Amersham and the M4, M25 and M40 motorways via the A404.
About EasyRMS:
Founded in July 1999, EasyRMS has become the global leader and provider of ASP Revenue & Yield Management Solutions within the hospitality sector. With more than 20 years of combined industry knowledge EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality sector and aims to deliver these services to its Clients in an ‘Ez and professional’ manner. Backed by the confidence of many of today’s industry leaders including Moevenpick Hotels & Resorts, Thistle Hotels, Holiday Inn Express, Radisson SAS Hotels & Resorts, Hastings Hotels, First Hotels, Elite Hotels and Crowne Plaza, EasyRMS is committed to easing the current burden of strategic decision making and implementation of Revenue and Yield Management techniques and procedures world-wide.
More Information:
For more information please contact our head office.
