Millennium Hotels & Resorts USA Announce Rollout of EzRMS™ Product Suite throughout North America
New York - 17 June 2004Millennium Hotels & Resorts USA announced today a plan to rollout the EzRMS™ Internet Product Suite, following a successful pilot period at the 201 Room Millennium Bostonian Hotel.
Steve Baker, SVP Sales and Marketing, Millennium Hotels & Resorts (USA), Inc. is delighted with the results already seen at the Boston property: “Having implemented this dynamic solution at the Bostonian only 3 months ago we have already seen huge results and impact to our bottom line profits – we are now keen to experience the same success rates throughout the rest of our North portfolio.”
“A thorough evaluation of RM support tools took place internally before EasyRMS were selected as the company to move forward into a pilot implementation phase” adds Christopher Bates, Regional Director of Revenue for Millennium Hotels & Resorts (USA), Inc. “Boston is considered a unique market environment and we were confident that, if EzRMS™ could assist with the operational and profitability aspects at this particular property then it would certainly have positive effects within the other properties that we manage here in the US. It is now our aim to equip the rest of the portfolio in the shortest timeframes possible and we are delighted to have selected EasyRMS as our Revenue Management partner to assist us in achieving these goals and ambitions.”
Jeffrey Osborne, Managing Director, OZone Strategic Marketing, LLC, North American Distributor of the EzRMS™ Product Suite notes this latest movement as a certain sign of the economic growth in the US region: “With properties such as the Millennium Biltmore Hotel in Los Angeles and the Millennium UN Plaza Hotel in New York now moving into immediate implementations of EzRMS™ this highlights our position as one of the leading suppliers of RM applications to the North American Hospitality Industry” states Jeffrey. “EasyRMS also have full operational coverage in Asia Pacific & across Europe as well as two offices here in the United States – this world-wide coverage bringing a wealth of different experience and knowledge-sets to the organization.”
“OZone Strategic Marketing remain confident that EzRMS™ continues to be the most sophisticated and affordable RM solution on the market today and are thrilled to play an integrated role in the company’s growth and expansion throughout North America.”
About Millennium Hotels & Resorts:
Millennium & Copthorne Hotels plc (M&C), the London-listed international hotel arm of the Hong Leong Group Singapore, owns and operates 91 hotels in 16 countries. M&C is a dynamic hotel group, which operates a global community of hotels for modern business and leisure travellers in major gateway cities.
It is the 35th largest hotel group in the world and is Singapore’s largest hotel chain. The group’s range of four-star and four-star deluxe properties as well as their six new five-star hotels reflect the individual characteristics of their location whilst delivering the high standards which today’s business and leisure travellers require.
About EasyRMS:
Founded in July 1999, and now with offices in London, Paris, New York, Calgary, Sydney & Singapore, EasyRMS has become the global leader and provider of ASP Revenue & Yield Management Solutions within the hospitality sector.
With more than 20 years of combined industry knowledge EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality sector and aims to deliver these services to its Clients in an ‘Ez and professional’ manner.
Backed by the confidence of many of today’s industry leaders including Moevenpick Hotels & Resorts, Thistle Hotels, Holiday Inn Express, Radisson SAS Hotels & Resorts, Hastings Hotels, First Hotels, Elite Hotels and Crowne Plaza, EasyRMS is committed to easing the current burden of strategic decision making and implementation of Revenue and Yield Management techniques and procedures world-wide.
More Information:
For more information please contact our head office.
